Taco Bell sold nearly a billion Doritos Locos Tacos in under three years, earning it the fastest consumer product to sell a billion units. The fun, eye-catching branding, and unique taste quickly made it a fan favorite, and it showed in sales. Doritos Locos Tacos combined the popular Doritos tortilla chip with classic taco flavors to create a memorable snack full of flavor that customers could only get at Taco Bell. There weren’t just financial benefits either, with the New York Times pointing out that “The benefits from the collaboration extend beyond selling $350 high-top shoes and high-end designer apparel.
Senior VP of Strategic Partnerships Peter Orlowsky, shares how Getty Images built a global content ecosystem through partnerships Additionally, businesses can increase user engagement by linking promotional or product pages directly within the cards. In early testing, more than 300 destination marketing partners saw a 25 percent increase in traveler engagement. This partnership focuses on co-creating or sharing content that connects with both brands’ audiences. Its sleek and sophisticated design complements BMW’s aesthetics, making it as fitting on a desk as it is in a BMW car. By aligning with complementary partners, businesses can deliver more cohesive and valuable experiences for their audiences.
As long as you have shared values and complementary strengths, then you have the basis of a strong collaboration. As these examples show, you don’t have to partner with a business in your industry or create a product that fits your existing product range. Brand collaborations can be revolutionary for your business – widening your audience, securing brand credibility, and, most importantly, driving sales. Sustainable clothing brand Pangaia partnered with meditation app Headspace to create a range of ethically made clothing that benefits both the wearer and the environment.
Reach new audiences
From builds to kicks, Nike and LEGO brought active play and sneaker culture into one smooth move that landed across stores, play arenas (like LEGOLAND), and social feeds. Because of how they partnered up for a good cause, audiences loved the campaign and buzzed about it all over the web. Although there were some criticisms of the campaign, because it confused Burger King customers, it was an amazing example of two competing brands that worked together to help a https://8wsm.com/finance/best-affiliate-marketing-jobs-sites-for-beginners/ charity. For one day, Burger Kings across Argentina and other countries took the Whopper off their menu to encourage people to buy a Big Mac from McDonald’s instead.
H&M x Balmain: Affordable luxury fashion collaboration
Barbour and Crocs teamed up on a limited-edition capsule blending Barbour’s waxed-cotton heritage with Crocs’ comfort and customization. Refresh the design for today’s consumer and release it in waves to extend buzz. The gag gift quickly sold out, earned widespread media attention and made Yahoo feel unexpectedly modern and self-aware.
- Why a multi-objective B2B referral program is key to better customer engagement
- I’m bringing in this example as the resource-sharing partnership.
- That leverage takes shape as brand partnerships, a marketing strategy that exchanges competition for collaboration and shared growth.
- Its sleek and sophisticated design complements BMW’s aesthetics, making it as fitting on a desk as it is in a BMW car.
- Alexander Wang is known for its urban-inspired, luxury clothing, while H&M is known for producing affordable clothing with mass market appeal.
This analysis covers ten of the most impactful brand collaborations of 2025. By subscribing, you confirm you would like to receive marketing communications from impact.com. Why a multi-objective B2B referral program is key to better customer engagement So, request a demo now and start developing impactful partnerships. Advanced features, such as automation and data-driven insights, ensure you maintain precision and scalability.
The retailer sold kid-friendly fitness trackers encouraging the wearer to complete various fitness http://www.gleh.org/about-gleh/partner-organizations/partner-programs activities, which ultimately helped deliver food packets to underprivileged children worldwide. It’s a smart blend of music merch and sporting streetwear that plays perfectly to Blackpink’s global, trendsetting audience. When a global pop powerhouse drops branded sports fashion, fandom meets lifestyle. Walkers and Heinz teamed up to launch limited-edition chip flavors inspired by classic British sandwiches. For example, Best Friends Animal Society wanted to leverage BuzzFeed’s readership of over 110 million people.
Share costs and resources.
Start with shared metrics for each partner’s profile (e.g., campaign hashtags, mentions, content engagement, audience growth). Once your collaboration is live, track performance across both brands to understand what worked and what needs refining. Your collaboration could span everything from social media content to contests to co-branded products. Do you want to reach a new audience, support a product launch, reframe brand perception or experiment with a new creative direction? The unlikely pairing drew wide media attention and strong fan engagement.
Platforms such as impact.com streamline and automate your search with innovative discovery tools. Shared budgets and platforms make launching bigger, more impactful campaigns possible. The right partnership can quickly elevate how people see and trust your business. Brand partnerships are your shortcut to reaching bigger and more diverse audiences.